How do colours influence consumers in packaging and labelling

Colour plays a huge role in how we decide what we want to buy and as a company owner you should use this to your full advantage. When designing your packaging you should be aware of the significance colour has and how powerfully it can influence your consumers.

Packaging colours are one of the elements that will set your business apart from others and your choice of colours will help to distinguish your product from your competitors' products. The colours you choose should send the right subliminal messages to inspire any potential customer to buy your product.

Here are the key colours and how they affect your customers.

Red
This is an appetising colour. It is universally used in marketing as it is an eye-catching colour—eyes literally look to red first—and it stimulates an emotional response and triggers our memory . Red also supposedly triggers appetite so it is popular in food labelling.

Yellow
Yellow is a colour that makes people happy!  Yellow is another common colour in packaging and labelling as is it the happiest colour. The brain releases serotonin, the happy hormone, at the sight of yellow. It indicates cheerfulness and optimism and general good feelings amount consumer.

Green

Green is natural and healthy. Because of the popularity of ‘being green’, the colour green is now almost synonymous with health and well-being in marketing, and labels commonly feature green hues alongside claims of energy efficiently, wholesomeness or natural ingredients.

Blue
Blue relates to trust, honesty and reliability, strength and unity. (Why do you think it’s our company colour??)  When used in your packaging it communicates trust and reliability in the product. The darker the blue, the more professional, serious and conservative the product will be perceived to be. Blue can indicate a product that will contribute to the buyer's relaxation and calmness... Are you feeling relaxed??

Colour is the best way to reflect and enhance the image and branding of your product. You should seriously think about what you’re trying to say through your packaging and decide on which colours will best portray this.