Alcoholic Beverages Labels

They are the most overlooked labels in a supermarket, labels on alcoholic beverages are rarely looked at past the brand name but some of them have great history and design behind the label.

To start we talk about one of the most peculiar labels on an alcoholic beverage. The Mr. Burglar whisky is a single malt Scotch whiskey which has ages for over 20 years and delivers 40% volume of alcohol with every taste. The label itself has an old fashioned burglar with a stubble filled face dressed in a stripe shirt, blazer, bowler hat, completing the outfit with a mask which barely covers his facial features.

To get the full effects of this label, you need to pick up the bottle with your hands on the label. As soon as you pull your grip away from the label you will notice that your hand print is clear to see, making this label a brilliant compliment to the brand name itself. What sort of witchcraft is this, you may ask, it’s not at all magic but the power of thermosensitive paper.

Jagermeister has become a popular alcoholic beverage in recent years but again the labelling behind the drink is often overlooked.

Ask the bartender for the history behind the heritage of the label and you may get an amusing answer ‘’O Deer God’’ (Oh Dear God) – the generic words uttered by someone waking up who has been on the Jagermeister all night.

In fact there is a great story behind the labelling. There is tales of a wild hunter who killed every creature in his path and who even hunted on the holy day of Sunday, until one faithful day a large white deer with a cross between its antlers confronted him.  After this day, he converted himself to Christianity.  In addition to the company’s logo, a German poem verse etched on the label which translates to the following:

‘’It is the hunter’s honour that he protects and preserves his game, hunts sportsmanlike, honours the creator in his creatures.‘’

First introduced in 2010 from the Caribbean island of Trinidad and Tobago, the Kraken Black Spiced Rum is a black liquid which delivers 47 percentage of alcohol with a spicy taste including cinnamon, ginger and clove flavours. 

The brand is named after a legendary sea monster of giant proportions. The label teamed with the Victorian styled bottle creates an iconic look and stands out from the rest with the label showcasing a huge kraken sea monster with a ship in its grasp.

If you’re looking to mass produce labels for your alcoholic beverage contact the team at Focus Label today. We can supply a great range of printing machines to suit a range of requirements including paper & packaging printing which are ideal for labels on alcoholic beverages, food and meat casings.