The labelling of food whether on paper, card, stickers or
plastic has the ability to sell a product within seconds – from choosing the
right colours and materials right through to the correct branding – the key to
a successful food product is not just in the eating.
A successful food label can be the means of successful
marketing for food – particularly when you’re attempting to make it stand out
from similar products on the shelves.
Here at Focus Label we manufacture a range of flexographic
printing and digital label printing machine equipment for the narrow web label
and packaging print industry to ensure that you produce the correct labelling
and printed packaging for your product or clients products.
From bespoke labelling through to more mainstream and
commercial production equipment – we can cater to your printing press needs to
ensure successful marketing for food products through packaging for your
product.
Here is our list of the TOP 10 most iconic food labels through the years:
1. Coca-Cola
Expelling the myth that digital printing is only suitable
for short run printing - the Coca Cola personalised branding label campaign, which
began last year, has catapulted digital printing into the packaging mainstream.
Originally designed to help Coca-Cola engage on a personal level with its
consumers in 32 countries the label features the distinctive Coke red colour
maintain confidence in the brand and was created using a combination of ClFlexo and Gravure digital printing.
2. Marmite
Marmite was originally conceived in 1902 –
it’s label pictures a French stock pot which is what the name Marmite actually
means – this makes it more personal and gives it the home-made touch, perhaps
targeting a particular type of customer such as the house-wife or family
parent. The packaging is distinctive with its yellow lid and is something the
brand has kept to over the years ensuring familiarity and brand trust.
3. Heinz Tomato Ketchup
Heinz embarked on a complete redesign of its tomato ketchup
label in early 2008 after more than 40 years. However it has still kept
confidence in its brand with the familiar printing styles. The green and gold
bordering lines have been emboldened and help emphasise the brands royal warrant.
The image of the tomato on the vine also promotes its use of natural
ingredients – completely customer focused.
4. Hartley's Jam
A fairly traditional brand but its label has been one key
part to its success in the ‘jam and condiments’ section in supermarkets and
small shops. With a simple and modern designed the label targets everyone. The
emboldened brand name ensures that the brand has confidence in what they are
selling.
5. Sun-Pat Peanut Butter
Not
launched until the 1960’s Sun-Pat brought peanut butter production to the UK.
The logo is clearly printed and the main focus of the label and has not changed
much since the 60’s once again ensuring consumer trust. The yellow lid makes it
distinctive however, Sun-Pat have ensured they've not over-complicated the
design of their packaging by sticking to a clear colour scheme – blue and
yellow for smooth and green and yellow for the crunchy option.
6. Innocent
Smoothies
The Innocent Smoothies made the
wonderful decision to make their labels part of their marketing campaign – by
making each flavour of their smoothies our friends. By depicting simple doodles
for each flavour it adds a personal touch appealing to both children and
families. Their simple design also pairs well with their ‘Innocent’ brand name.
Their personal touch of creating over-familiar human, informal sayings both
inform and entertain, creating interaction with the brand; something which has
influenced numerous brands to do something very similar.
7. Brewdog Beer
The Scottish beer brand has drawn attention to the craft
that’s gone into making the beer in clever, original and inexpensive labelling.
Through doing this they’ve not only created a brand identity that is distinguished
but has been able to target both fresh and cool and those who like the
traditional and heritage based products. It is a beer label that definitely
stands out from the crowd.
8.
HP Brown Sauce
Over the many years that HP’s Brown Sauce has been sold it
has pictured the Houses of Parliament to draw attention to the brand’s humble
beginnings. It also creates trust in the brand by carrying something through.
The HP logo is clearly printed and emboldened ensuring the customer knows they
are buying a trusted sauce. In recent years, the brand has chosen to give away
limited editions of personally labelled bottles which is an excellent example
of how a label can be used in successful marketing.
9. Colman’s
English Mustard
The Bull’s head logo has been used since
1855 and represents tradition and quality which ensures trust is maintained in
the brand throughout its use. The distinctive yellow packaging has had a royal
warrant since 1866. There is no clear reference to what the product is on the
label other than ‘English Mustard’ however that reveals just how confident
Colman’s are in their product because it is so well known.
10.
Bovril
An iconic label produced by Unilever- UV inks are used on
both the front and back labels and is just another example of a label you will
see in homes all over the world. Bold, simple and timeless.
We can
provide you with a variety of printing machines for labelling your product, for more information on Focus Label Machinery Limited please visit our contact us page and get in touch by phone, email or via the online enquiry form.
